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You are here: HomePublicationsBook Chapters“Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement” (book chapter in Advances in Communication Research to Reduce Childhood Obesity)

“Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement” (book chapter in Advances in Communication Research to Reduce Childhood Obesity)

Far less attention has been focused on the "tragic reality" that childhood obesity is "most severe and rising fastest in low-income populations and communities of color, which have the fewest resources to cope with the consequences." This book chapter reviews existing data on targeted marketing of junk food to ethnic minority youth, and how to fight back with legal advocacy and community engagement.

The first two pages of this book chapter are available for download below. For the full version, please visit Springer New York.

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